Samsung secures its position as a top global brand, reaching a brand value of $91.4 billion. Explore the factors contributing to Samsung's success, from cutting-edge technologies like 6G and AI to its commitment to sustainability.

Introduction: In a testament to its unwavering global impact, Samsung Electronics has clinched a position among the top five global brands for the fourth successive year. The annual assessment by Interbrand, a renowned global brand consultancy, reveals that Samsung's brand value has soared to $91.4 billion, marking a resilient 4% year-on-year growth. This BBC exclusive unravels the driving forces behind Samsung's enduring success, spanning innovative technologies, customer-centric strategies, and a steadfast commitment to environmental, social, and governance (ESG) initiatives.

Thriving Amid Challenges: Samsung's Resilient Brand Value

Despite a backdrop of sluggish demand in the global IT industry, Samsung Electronics has defied the odds, registering an across-the-board increase in brand value in 2023. Interbrand attributes this success to a combination of strategic factors that highlight Samsung's adaptability and resilience in navigating challenging market conditions.

Customer-Centric Excellence: "One Samsung" Strategy

At the heart of Samsung's success lies its commitment to continuous improvement in customer experience, epitomized by the "One Samsung" strategy. This holistic approach permeates all facets of the company, fostering a unified and seamless experience for consumers across diverse business areas.

Innovation Across Frontiers: 6G, AI, and Future Technologies

Samsung's role as a pioneer in innovative technologies has been a pivotal factor in its sustained brand prominence. From the inception of 6G to advancements in artificial intelligence (AI), automotive, augmented reality (AR), and virtual reality (VR), Samsung's forward-looking approach positions it as a trailblazer in shaping the technological landscape of the future.

ESG Leadership: A Commitment to Sustainability

Amid growing global concerns for environmental conservation, Samsung's brand value is further elevated by its unwavering commitment to ESG principles. The company's environmentally conscious initiatives span across all product lines, encompassing the use of recycled materials, collaboration with environmental organizations like Patagonia, and integration of AI energy-saving features in SmartThings.

A Word from Samsung: Gratitude and Aspiration

Expressing gratitude for the continued support from customers worldwide, YH Lee, President of the Global Marketing Office at Samsung Electronics, affirms the brand's commitment to being beloved by customers. Lee emphasizes Samsung's dedication to technology innovation, meaningful experiences, and ongoing sustainability efforts, underlining the brand's pledge to overcome business challenges and evolve with the ever-changing technological landscape.

Diverse Business Sectors: A Glimpse into Samsung's Impact

As we delve into Samsung's diverse business sectors, each segment showcases the brand's influence and commitment to excellence:


  1. Mobile: Innovation in the Galaxy S23 series, leadership in the flip phone category, and strategic partnerships to optimize gaming experiences on Galaxy devices.

  2. Networks: Pioneering 5G innovation, strong partnerships with global telecommunications operators, and a focus on communicating the sustainability aspects of Samsung's 5G network technology.

  3. Visual Display: Global market leadership through continuous product innovation, including Neo QLED 8K and Micro LED, and a commitment to accessibility through partnerships with organizations like RNIB.

  4. Home Appliances: Global market leadership in key categories, a focus on user experience improvement, and recognition for innovative products such as Bespoke, receiving awards like the "CES Innovation Award" and "iF Design Award."

  5. Semiconductor: Industry-first innovations such as 12nm-class DDR5 DRAM, strategic partnerships in AI and home appliances, and a continuous emphasis on ESG communication.
Interbrand's Assessment: A Reliable Measure of Excellence

Interbrand's recognition of top global brands stems from a meticulous evaluation encompassing financial performance, brand impact on customer purchases, and competitive positioning. Samsung's consistent ranking among the top global brands attests to its enduring influence and reliability, solidifying its standing in the ever-evolving world of technology and innovation.