Samsung launches its AV Line 2025, powered by Samsung Vision AI, offering unmatched image quality, smart features, and immersive viewing experiences across Europe.

Samsung’s AV Line 2025 Redefines Home Entertainment with Vision AI


Samsung Electronics has unveiled its latest AV Line 2025, introducing a bold step forward in home entertainment through the integration of Samsung Vision AI. Officially launching across Europe from May 26, the new line combines advanced artificial intelligence with premium audiovisual performance, promising to redefine how users experience films, games, and live sports. At the heart of this innovation is Samsung's vision of turning televisions into intelligent companions that adapt seamlessly to modern lifestyles.

The Home of Vision: AI at the Centre of Every Living Room


To mark the launch, Samsung hosted The Home of Vision event — an immersive showcase designed to demonstrate how Samsung Vision AI elevates viewing experiences. Through interactive zones themed around cinema, gaming, and sports, attendees were offered a first-hand look at how artificial intelligence transforms passive screens into responsive, personalised entertainment hubs.

“Samsung has been the world’s No. 1 brand for TVs for 19 consecutive years,” said Jose Barreiro-Lopez, Vice President of the TV & AV Division at Samsung Europe. “This year, we're transforming our TVs into true friends equipped with artificial intelligence, designed to be at the heart of every home.”

Samsung Vision AI: A Leap in Picture and Sound


At the core of the AV Line 2025 is Samsung Vision AI, a powerful suite of smart technologies engineered to enhance content delivery. For movie lovers, AI-powered image optimisation sharpens visuals with stunning clarity, analysing both the on-screen content and the room’s environment to deliver optimal picture quality.

Meanwhile, Samsung’s AI Sound dynamically adjusts audio settings based on acoustics and scene changes, producing immersive, spatial audio. Integrated with the new Q-Series Soundbars via Q-Symphony, this setup transforms any living room into a full-scale home cinema.

Smart Sports Viewing with AI Motion Enhancer Pro


Sports fans will particularly benefit from the AI Motion Enhancer Pro, which upgrades low-resolution feeds, reduces motion blur, and enhances fast-moving objects like footballs in real-time. This allows viewers to experience the energy of the stadium from the comfort of their homes, with sharper visuals and intelligent content adaptation.

Elevating Gameplay with Real-Time AI Adjustments


Gamers haven’t been left out. Samsung Vision AI supports a dedicated esports environment powered by the QN90F 4K QLED display and synchronised ambient lighting. The AI Auto Game Mode automatically recognises game titles and genres, optimising settings on the fly for smoother, lag-free gameplay.

Whether switching from an RTS to an FPS game, the AI system intuitively adjusts brightness, response rate, and picture mode in real-time — removing the need for manual tweaking and ensuring a seamless gaming experience.

Samsung Vision AI Brings Future-Ready Entertainment

A Smart Companion for Every Home
The AV Line 2025 is more than a television upgrade; it is Samsung’s reimagining of what a TV should be in the age of artificial intelligence. By embedding smart, adaptive technology directly into the core of the entertainment system, Samsung Vision AI transforms everyday content into extraordinary