Discover Samsung's groundbreaking 'Open Always Wins' initiative for the Paris 2024 Olympics, uniting global athletes like Sky Brown and Madison de Rozario. Dive into Samsung's commitment to innovation, technology, and fostering an inclusive sporting experience.
Introduction: Samsung Electronics takes center stage at the Paris 2024 Olympic Games with the announcement of its visionary program, "Open Always Wins." In collaboration with a stellar lineup of global athletes, including Sky Brown, Johanne Defay, Madison de Rozario, and Jagger Eaton, Samsung aims to redefine the Olympic experience. This initiative, fueled by innovation and inclusivity, signifies Samsung's unwavering commitment as a global partner of the Olympic and Paralympic Games.
A Vision of Victory: 'Open Always Wins'
At CES 2024, Samsung revealed its official theme for the Paris 2024 Olympic and Paralympic Games – "Open Always Wins." This powerful message encapsulates Samsung's belief that an open mind transforms every new experience into a meaningful success, unraveling new perspectives and boundless possibilities. This theme will be the heartbeat of Samsung's program, presented through a series of activations leading up to and during the Games, featuring the extraordinary sports ambassadors of the Samsung Galaxy team.
Innovating with Purpose: Samsung's Olympic Journey
Stephanie Choi, Executive Vice President, and Head of Marketing for Mobile eXperience Business at Samsung Electronics emphasizes the brand's long-standing connection with the Olympic spirit. Since the 1988 Paralympic Games, Samsung has mirrored the essence of the Olympics by fostering meaningful connections. The "Open Always Wins" message aligns with Samsung's latest innovations and technology, promising to elevate the hosting of the Olympic Games and embody the ethos of openness.
Team Samsung Galaxy: Ambassadors of 'Open Always Wins'
The 'Open Always Wins' message finds its true champions in the members of the Samsung Galaxy team, a formidable group of over 25 players from various corners of the globe. British skateboarding sensation Sky Brown, Spanish badminton champion Carolina Marin, French skateboarding hero Aurélien Giraud, American breakdancer Grace "Sunny" Choi, German sprinter Johanness Floors, and South Korean soccer icon Son Heung-min are among the illustrious members of this extraordinary team.
The Pioneering Spirit: Embracing New Possibilities
"Open Always Wins" becomes a guiding principle as Samsung Galaxy team members, each with their unique stories, showcase how Samsung's technology opens doors to new opportunities. From the youngest Brazilian Olympian, skateboarder Rayssa Leal, to South Korean pole dancer Yeri Kim breaking barriers despite hearing impairment, and Paralympians Madison de Rozario and Hugo Didier advocating for access and inclusion – the team embodies the values of self-expression and embracing possibilities.
Athlete Testimonials: Embracing Open-Mindedness
Members of the Samsung Galaxy team, including Madison de Rozario and Johanne Defay, express their pride and excitement about being part of this groundbreaking initiative. For Madison de Rozario, being part of the Samsung family is a privilege that aligns with the values of the Paralympic movement. Johanne Defay emphasizes how "Open Always Wins" resonates with the spirit of competition, pushing individuals to challenge and evolve.
Looking Ahead: The Road to The Olympic Games
As the journey to The Olympic Games progresses, Samsung promises more revelations about how "Open Always Wins" will manifest during the Paris 2024 Olympic and Paralympic Games. Details about the enhanced experience, the application of this innovative theme, and further insights into the athletes on Team Samsung Galaxy will unfold in the coming months. Stay tuned for a transformative and inclusive Olympic Games experience brought to you by Samsung.
Conclusion: A New Chapter in Olympic Innovation Samsung's 'Open Always Wins' program marks a new chapter in Olympic innovation, where technology and inclusivity converge. As the Paris 2024 Olympic Games draw near, the Samsung Galaxy team stands as a testament to the brand's commitment to fostering an environment where every athlete and fan can embrace new possibilities. Samsung's influence in shaping the future of the Olympic experience is poised to be a beacon of openness, pushing boundaries and amplifying the spirit of competition.
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