A new map reveals the most downloaded apps across Europe in 2024, with Temu, ChatGPT, and Tetris emerging as the most installed in various countries.

Temu Leads 2024 App Downloads Across Europe


A new digital snapshot of Europe reveals fascinating insights into the continent’s app preferences in 2024. According to data published by Maps Interlude and reported by The Telegraph, Temu, ChatGPT, and Tetris emerged as the most downloaded apps across European nations last year.

The study, visualised on a colour-coded map, highlights regional digital trends—pointing to both mainstream adoption and a few surprising favourites.

Temu Dominates Western Europe’s Digital Marketplace

Temu, the Chinese online retail giant known for its heavily discounted shopping experience, claimed the top spot as the most installed app in a majority of Western European countries.

Its user base saw rapid growth in Germany, France, Spain, the United Kingdom, and several neighbouring nations. Temu’s low-price strategy and aggressive advertising seem to have made a powerful impact across European digital marketplaces.

Its success in 2024 continues the momentum it had begun building globally in the previous years, becoming a staple app for budget-conscious shoppers.

ChatGPT Becomes Central Europe’s Favourite Tool


While Temu captivated the retail audience, ChatGPT carved out its dominance in Central and Southeastern Europe. In countries such as Croatia, Slovenia, Hungary, Romania, Austria, and Switzerland, ChatGPT was the most downloaded app throughout the year.

The surge in popularity comes amid increasing integration of AI tools into daily life and work. Citizens across these regions are turning to the app for tasks ranging from education and language learning to personal productivity and creative content generation.

As the world grows more reliant on AI, ChatGPT’s broad appeal in 2024 underscores its versatility and wide acceptance among European users.

TikTok Holds Strong in Southern Europe


The short-form video giant TikTok remained a strong contender, especially in Italy and Montenegro, where it led app downloads in 2024.

Despite rising competition from other video platforms and debates surrounding data privacy, TikTok’s creative and engaging format continues to resonate, particularly among younger demographics seeking entertainment and trends.

Bulgaria’s Throwback Surprise: Tetris Tops the Chart


Perhaps the most unexpected finding of the map comes from Bulgaria, where Tetris emerged as the most downloaded app of the year. Once the world’s most iconic video game, Tetris made a nostalgic comeback, captivating a new generation of users in 2024.

The resurgence of interest in the classic puzzle game highlights a broader trend of retro gaming appeal in the mobile app space.

Europe’s App Trends Reflect Changing Digital Behaviour


The 2024 app installation map showcases a fascinating intersection of consumer interests—ranging from e-commerce and AI to entertainment and nostalgia.

Temu, ChatGPT, and Tetris each reflect different facets of how Europeans are engaging with digital tools: from practical utility and curiosity-driven learning to playful nostalgia.

As the digital ecosystem continues to evolve, these patterns offer a compelling glimpse into Europe’s shifting tech preferences—and set the stage for what may trend in the years ahead.