The world's most liked EGG on Instagram has broken! Here's why

Unless you have been living under the rock, you must be aware of the fact that the photo of a mere brown egg (world_record_egg) on Instagram has beaten Kylie Jenner and her baby’s photo to become the most ‘hearted’ (read liked) photograph on the popular social media portal.

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Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this ? #LikeTheEgg #EggSoldiers #EggGang

A post shared by EGG GANG ? (@world_record_egg) on Jan 4, 2019 at 9:05am PST

This world record egg, nicknamed ‘Eugene’ has garnered more than 52 million likes on Instagram and first made its appearance on the platform on 4th of January 2019 with the caption, “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”
The simple-looking egg continues to gain popularity even after dethroning the young beauty mogul Kylie Jenner by acquiring a massive 10 million followers. The mystery of the cracking egg Now, in a very interesting turn of events, the record-breaking egg has finally cracked and you will be surprised to know why.
Over the period of one month, the shell of the brown egg was seen cracking gradually in a series of different photos, until two days ago, when it completely cracked open. Why did the egg crack?

A post shared by EGG GANG ? (@world_record_egg) on Feb 1, 2019 at 4:24pm PST
On February 2nd, the egg was shown laced like a football with major cracks on it. Finally, on the 4th of February, the world record egg completely cracked open while talking about dealing with the immense pressure of social media.

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Phew! I feel so much better now ? If you’re feeling the pressure, visit talkingegg.info to find out more. Let’s build this list together ? #EggGang #WeGotThis #TalkingEgg

A post shared by EGG GANG ? (@world_record_egg) on Feb 4, 2019 at 4:06am PST

Eugene opened up (quite literally) about dealing with the staggering pressure of being popular on social media. In the short video shared by the account holder, the smooth, brown egg is shown saying, “The pressure of social media is getting to me. If you're struggling too, talk to someone. We got this.”
The egg post was captioned, “Phew! I feel so much better now ? If you’re feeling the pressure, visit talkingegg.info to find out more. Let’s build this list together.”

The #EggGang has called for attention and started the much-needed conversation about seeking help if you are battling any mental health disorder or if the pressure of social media is getting to you.

In fact, the video further directs the Instagram users to the talking egg website, https://www.talkingegg.info/, which contains useful mental health links for those suffering from mental health disorders.

The bottom line

Turning a viral meme into an immensely popular conversation about mental health issues has been received really positively by people online. The whole social move of Eugene seemed to have taken a lot of people by surprise and is being lauded for its creativity and vision.

Source: indiatimes.com