After nearly a year without a head of product, Twitter TWTR +0.11% has hired a replacement for the demanding job through an acquihire.

On Thursday, Twitter announced Keith Coleman will take on the role of vice president of product, overseeing Twitter's core app and service and reporting to CTO Adam Messinger. Twitter also said it is acquiring Coleman's mobile app startup, Yes Inc., which Coleman founded and led as CEO. Yes' six other employees will join Twitter in product and engineering roles. Twitter did not disclose the terms of the deal.

"Keith and team are joining Twitter to help lead and strengthen our service!" Twitter cofounder and CEO Jack Dorsey said in a tweet on Thursday.
Coleman said in a tweet that his first day will be on Monday. Coleman studied computer science at Stanford University and spent 10 years at Google, where he served as a director of product management, working on Gmail, Inbox, Gchat and other tools. Coleman started Yes two years ago in Palo Alto, Calif. Yes said it will shut down its apps, Frenzy, an app for making plans with friends, and wyd, for posting status updates, to "focus entirely on our new efforts."

Since going public three years ago, Twitter has seen considerable leadership churn. Coleman is Twitter's fifth product head since 2014. Its previous head of product, Kevin Weil, departed to run product for Instagram in January. Since Dorsey's appointment as CEO in Oct. 2015, the company has experienced a number of other executive departures. Most recently, former Twitter COO Adam Bain left the company last month. Twitter CFO Anthony Noto has replaced Bain as COO, and the company has not yet found a replacement CFO.

Source: Forbes