If you are a business in the digital world, you need to adopt a lucrative content marketing strategy, of which video selling is an integral part.
Content marketing, and especially video marketing has significantly facilitated lead conversions, traffic generation, and brand expansion over the last few years.
It wouldn't hurt you to know a thing or two about video selling and have a solid Hubspot video marketing strategy by Hippo Video in place.
Why go for Video Selling?
Using video content to sell your products, generate leads, convert them and retain customers is the norm today. Here are a few reasons to go for video selling:
Video helps increase conversion rates
According to Hubspot, you can increase your conversion rate by 80% by including a video on your landing page. As you probably know, videos are more real and authentic and allow you to interact with the viewer. In other words, you have a shot at convincing your prospect to take action.
As important as information, stats, etc. are, videos convey emotion, which other forms of content cannot do nearly as well.
Videos are compatible with search engines
Search engines love content that engages viewers. Since videos are more real and engaging, they are more likely to gain traffic. Also, YouTube is part of Google. YouTube is the largest hub for videos.
You can post your videos on YouTube and your website to expand your online visibility. Coupling this with cross-promotion can help you a great deal.
Cement your trust and credibility through videos
There are a lot of scammers in the marketing world, which is why your prospects may be a little apprehensive. If you want to succeed in the game in the long run, you will have to gain your prospects' trust.
Videos can help you do that since they humanize your brand. The more emotions and realness you can convey, the more likely your prospect will find you credible if your content is valuable. The fact that you may interact with your prospect via video makes it easier to gain their trust.
Use videos to spice up your marketing campaigns
Given your competition and the almost non-existent attention span in this day and age, the chances of your prospect reading your emails are rather low. They will most likely end up in the trash or remain unread. If you want to significantly boost your click-through-rates, consider adding videos to your emails.
Videos are easy to retain and generally more interesting than written text, which is perhaps why video emails are popular. The provision for video email by Hippo Video should benefit you.
Common Video Selling mistakes to avoid
Here are a few commonly made video selling mistakes that you should avoid:
Lack of SEO
Do not overlook Search Engine Optimization (SEO). You need to optimize your content for the Google search engine since that will determine the traffic you get. Make sure you include relevant keywords in the video title, description, website, and so forth. You must also include hashtags and tags in all your videos. There are a plethora of SEO hacks that you should consider. But, start with these to rank high on the Search Engine Results Page (SERP).
Posting too much sales stuff
You should promote your brand incessantly. However, you ought to spend more time coming up with content that helps people. Most of your content has to be educational. Once you cement yourself as a reliable brand, you will generate leads. Post educational and promotional content but do not be too sales-y.
Posting too many long videos
Long-form content works great, and there is a demand for it. However, there is a time and a place. The kind of content you need to put out depends on your target audience, platform and niche. If you are on YouTube, you can stick to long videos. However, you may want to trim them down for Instagram, video emails, Facebook, etc.
An excellent way to cross-promote your YouTube content is to repurpose the highlights of each video and use them on other platforms.
Lack of cross-promotion
This brings us to cross-promotion. You are likely to have fairly different audiences on different social media platforms, which is why it is vital to cross-promote your content. Ideally, you want your followers from all your platforms to check out your content on each platform
Since all platforms are integrated, you should have no problem sharing your YouTube video links on Linkedin, Instagram, Facebook, and so on. This way, you will have new viewers. Also, make sure you include hashtags on all your platforms to expose your content to a bigger audience on all platforms.
As you may have guessed, a lack of planning will hinder your chances at success. You need to do as much research as possible and plan your content. You also need to plan your budget and your schedule. The absence of a schedule can result in significant delays and hamper your progress. If you want to get work done on time, draw up a schedule and introduce accountability.
This article should help you get started with video selling. Since video selling is the present and future, you ought to base your marketing strategy around video content and pick up tools that can help you.