Ghana’s most innovative telecommunications company, Vodafone Ghana has officially launched Season 6 of its much-awaited music reality TV show ‘ICONS’.

This year’s format is expected to assume a highly elevated and innovative trend, focusing on discovering talents from communities and neighbourhoods whilst grooming them to exhibit their talents in a 13-episode video production that will subsequently be screened on television.

Vodafone Icons was created some seven years ago, to cement the leadership position of the telecommunications company in music in Ghana and to empower young talents

Commenting, the Acting Consumer Business Unit Director of Vodafone Ghana, Patricia Obo-Nai said:

“Vodafone is tremendously elated to see the rebirth of Vodafone Icons after quite a long break. What’s more, this year’s package is refreshing because we have re-introduced our community auditions to ensure everyone gets the opportunity to be part of this life transforming initiative. This is what we want as a company; to be a driver in the realisation of dreams and aspirations for the youth of this country.”

Vodafone continues to entrench its position as the youth-focused network with its numerous programmes including Vodafone X packages, VIM, Insomia, X Men Tour, and other student engagements.