Nigerian music superstar, Wizkid, has been signed by one of the World's most successful vodka brands, Ciroc, as its brands ambassador.
The multiple award winning African music star and CEO of Starboy Entertainment made the major announcement via his social media pages.
The 'Soco' hitmaker earlier teased his social media followers saying: ‘Big announcement in 24 hours’ leaving many to wonder what the artiste was up to.
And now the wait is finally over!
Wizkid has announced via both his Twitter and Instagram page that he is now officially with vodka brand Ciroc:
On Instagram the 28 year old singer shared a video saying ‘ Ciroc boy officially…. Don’t do drugs do Ciroc..’New Deal Alert! Officially with CIROC!!! Lets get it!! Big bag alert! ?????????? #DrinkResponsibly!!
— Wizkid (@wizkidayo) July 30, 2018
Ciroc was launched in 2003 by a British alcoholic beverages company based in London called Diageo.
Diageo’s brands include Smirnoff, Johnnie Walker, Baileys, Crown Royal, Tanqueray, Guinness and many more.
In late 2007, Diageo inked a marketing deal with legendary American hiphop artiste and businessman Sean "Diddy" Combs to become a brand ambassador for the product struggling to sell 40,000 cases a year.
P Diddy helped brand Cîroc and increased its revenues 131 percent in the US.
He became more than a frontman for Ciroc in exchange for a 50-50 split of the profits on Ciroc sales, he developed the branding and positioning for the vodka.
In December 2007, the commercial for Cîroc had Sean Combs calling the drink the "Official Vodka of New Year's."
Describing his ambassadorship of the brand, Combs sometimes jokingly refers to himself as "Cîroc Obama."
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