I would’ve been slaughtered if I got it wrong– Dankwah on Akwatia poll
Executive Director of Global InfoAnalytics, Mussa Dankwah, has described his organisation’s accurate projection in the Akwatia by-election as one of the most fulfilling moments in his polling career.
Speaking on The Citi Breakfast Show on Wednesday, September 3, 2025, Dankwah revealed that the prediction came under intense scrutiny, with many awaiting an opportunity to discredit his work if the outcome differed.
“I knew I would have been taken to the slaughterhouse. They were preparing to take me there to finish me if I got this wrong,” he said.
Prior to the September 2 by-election, Global InfoAnalytics had projected a win for the National Democratic Congress (NDC) candidate, Bernard Baidoo Bediako, estimating he would secure 53% of total votes cast.
The Electoral Commission’s certified results confirmed Bediako’s victory with 18,199 votes, defeating the New Patriotic Party (NPP) candidate Solomon Kwame Asumadu, who polled 15,235 votes. Owusu Patrick of the Liberal Party of Ghana (LPG) received 82 votes, out of 33,819 valid ballots, with 303 rejected.
Mr. Dankwah used the moment to caution political parties against relying on outdated campaign strategies such as propaganda and insults, stressing that voter demographics and expectations have evolved.
“The word here is poll, fair game, research, and science. Gone are the days when elections are won on propaganda, emotions, insults, or just anything. All the parties must realise that the demography of people who are voting in Ghana today has dramatically changed.”
“Over 70% of people who vote in Ghana today are below 35 years old. That is something that they must appreciate and understand the implications of the same,” he explained.
He revealed that over 70% of Ghanaian voters are now under 35 years old, a shift he believes parties must take seriously.
“These people are well-connected, are on social media, and will be quick to fact-check you. If they fact-check you and realise that you are telling lies, that is your end,” he added.
He urged political actors to embrace data-driven campaigning and respect the intelligence of the electorate, particularly younger voters who are increasingly influential and engaged.
Comments (0)