Sam George rejects DSTV’s fee proposal as “illogical”

By Emmanuella Sarfo-Ntow August 4, 2025

The Minister of Communications, Digital Technology, and Innovation, Mr. Samuel Nartey George, has rejected MultiChoice Ghana’s recent proposal regarding the reduction of DStv subscription fees, calling it “illogical.”

MultiChoice, the operator of DStv in Ghana, suggested maintaining the current subscription rates but proposed halting the repatriation of revenue to its parent company. This proposal came after Mr. George called for a reduction in subscription fees and directed the National Communications Authority (NCA) to suspend DStv’s broadcasting licence.

In a statement issued on Sunday, August 3, MultiChoice Managing Director Alex Okyere explained that lowering fees was not a feasible option. The company expressed disappointment over the Minister’s directive and emphasised its commitment to engage with the government constructively. As part of its proposal, MultiChoice offered to retain existing prices while stopping the flow of revenue to its headquarters.

However, Mr. George quickly dismissed the offer. In a Facebook post on Sunday, he expressed his frustration.

“They proposed that I allow them to maintain the collection of the exorbitant bouquet prices as they stand, but order them not to send the revenue to their headquarters. In all honesty, that offer lacks any logic in my estimation. The essence of my action is to see Ghanaians pay a fair price for the services offered. How does this proposal solve the real issue?” he stated.

The Minister also voiced his dissatisfaction with what he called years of exploitation by MultiChoice, reiterating his commitment to securing pricing reforms.

“I remain open to ‘constructive engagements’ that are centred on PRICE REDUCTION. Anything else is tangential and of no consequence,” he said.

The ongoing disagreement between the Ministry and MultiChoice has sparked public debate about the affordability of pay-TV services in Ghana.

Read the full statement by Sam George below:

“I have read the release by DStv Ghana and taken full consideration that they vindicate my earlier position that they simply do not take the Ghanaian people serious enough.
The same Group operating in Nigeria reversed price increases in Nigeria when the Nigerian authorities sued them. The Nigerian House of Representatives took the matter up and ordered a suspension of the increases. They complied.
This year, in April, at a time the Ghanaian cedi had seen a ~10% appreciation against all major currencies, inflation had dropped by over 5% and fuel prices had also dropped, DStv announced and implemented a 15% increase.
I believe in the interest of transparency, I make public the alternate proposal that DStv offered to me that I flatly rejected.
They proposed that I allow them maintain the collection of the exorbitant bouquet prices as they stand but order them not to send the revenue to their headquarters. In all honesty, that offer lacks any logic in my estimation. The essence of my action is to see Ghanaians pay a fair price for the services offered. How does this proposal solve the real issue?
For far too long, corporations have fleeced the Ghanaian people. There has been a RESET and it demands a new style of public service that is fiercely protective of the Ghanaian people. I remain empathetic to the Ghanaian staff of DStv but I believe that they should stand with the rest of us as we demand what is right for us.
I remain open to “constructive engagements” that are centred on PRICE REDUCTION. Anything else is tangential and of no consequence.
For God and Country
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Emmanuella Sarfo-Ntow
I am Emmanuella Sarfo-Ntow. I am a publisher and a writer with a keen eye for clarity and tone.Also passionate about impactful storytelling.

Emmanuella Sarfo-Ntow

I am Emmanuella Sarfo-Ntow. I am a publisher and a writer with a keen eye for clarity and tone.Also passionate... See More

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