North Americans Promise Record Profits for FIFA in 2026 World Cup
The United North American bid for the 2026 World Cup is promising above all… money for FIFA. Lots.
At a presentation in Brussels before the International Sports Press Association (AIPS), United States Soccer Federation president Carlos Cordeiro said this Tuesday the tournament would leave in FIFA’s coffers a record $11 billion in profits.
Cordeiro, one of the three co-chairs of the joint United States, Canada and Mexico bid, says the record-breaking profits for the football’s governing body stem from a total revenue of $14 billion. “In other words,” said the U.S soccer boss, “(it will be) the most successful and profitable FIFA World Cup ever.”
The projected numbers given by Cordeiro take into account that the 2026 World Cup will include for the first time in history a tournament with 48 national teams.
Overall, the $11 billion profit promised by the North Americans for 2026 widely overshadows the $2.6 billion FIFA pocketed from the last World Cup in 2014 in Brazil.
According the the North American predictions, in 2026 about 5.8 million tickets would be sold, generating record gate money of $2.5 billion. Commercial hospitality would generate another $1-1.5 billion.
Cordeiro also projected Fortune 500 companies eager to sign on for the World Cup on sponsorship deals amounting to another $3.6 billion.
Cordeiro said media revenues from a North American World Cup would top $5 billion for the first time.
Cordeiro’s remarks before 200 journalists from 100 countries gathered at the Belgian capital coincide with FIFA President Gianni Infantino’s promise to increase revenue for world football’s ruling body.
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