Ghanaian cosmetic giants, Ghandour cosmetics limited has named award winning Ghanaian actress, Jackie Appiah as brand ambassador of its newly improved UB hair relaxer.

The 34 year old mother of one who has earlier worked with the cosmetic giants as the brand ambassador of the old UB hair relaxer was retained as the brand ambassador of the newly improved version of the product.

Speaking at the unveiling ceremony which was held at Holiday Inn Hotel, Head of Marketing at Ghandour Cosmetic, Stephen Boadi indicated that Jackie Appiah was maintained as face of the new UB hair relaxer because of her enviable reputation.

He said; “Jackie as a personality cuts across generations. She doesn’t come with any baggage and she stays true to the brand,”

On the product, Mr. Boadi stated that the newly improved UB has argan oil as the most essential component to serve patrons who have coarse, hard hair.

He disclosed; “I think what is important is to stick to what works. We have had a long history with Jackie and just like the UB product, Jackie has been reliable, delivers when we need to, the same way the brand delivers so there’s no reason to change,”

According to Jackie Appiah, her loyalty to the brand over the years earned her the admirable deal with NP Gandour.

“I will say it is by the grace of God and maybe my commitment to the product. I have used UB all these years, ever since I was a kid, I have grown up with UB and everyone knows UB is a household name,” she said.

“I will advise every lady out there who wants to try something new get on UB because we have added something beautiful to it which is the argan oil which help keeps your hair healthy, it nourishes, moisturizes your hair so to keep your hair healthy get UB,” she added.

A new television commercial shot in Lebanon with the stunning actress was also unveiled.