Betway Ghana celebrates its 10th Birthday with “IT’S YOUR TEN” campaign
Betway is marking a decade of operations in Ghana this June, celebrating ten years of delivering world-class sports and online entertainment while placing customers at the heart of the experience.
Since launching in Ghana, Betway has helped redefine how sports fans engage with their passion, bringing thrilling moments, big wins, and a dynamic betting experience to thousands of customers across the country.
To commemorate this milestone, Betway is introducing “IT’S YOUR TEN” campaign, a creative platform that shifts the focus from the brand to the customers who have been part of its journey. Translated into Twi as “WO MMRE ADU”, the campaign reflects Betway’s commitment to its Ghanaian audiences.
Rather than simply marking a company anniversary, “IT’S YOUR TEN” transforms the moment into an opportunity for customers, rewarding their loyalty, reigniting their excitement, and welcoming them into the next chapter of Betway’s story.
Jason Kramer, Managing Director at Super Group Africa – Powering Betway Africa, says “Reaching 10 years in Ghana is an important milestone for us, but more importantly, it’s a testament to the customers who have been part of our journey. ‘IT’S YOUR TEN’ is about celebrating them, their passion for sport, their moments of excitement, and their role in shaping what Betway is today.”
Over the past decade, Betway has continued to evolve alongside Ghana’s sports landscape, supporting local engagement, enhancing digital platforms, and delivering a seamless entertainment experience built around its customers.
The “IT’S YOUR TEN” campaign will roll out throughout June, featuring a series of activations, promotions, and player-focused experiences designed to celebrate the community that has defined Betway Ghana over the last ten years.
As Betway looks ahead, the focus remains firmly on its customers, continuing to elevate its world-class entertainment experience and build on a decade of shared moments and excitement.
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About Betway
Betway is part of Super Group: the global digital company which provides first-class entertainment to the worldwide betting and gaming community.
Super Group (SGHC) Limited is a holding company for a leading global online sports betting brand (Betway) and multi-brand gaming businesses (Spin). The group is licensed in multiple jurisdictions, with leading positions in key markets throughout Europe, North America and Africa. The group’s sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling agile operation and execution in a diverse range of markets. Its proprietary marketing and data analytics engine empowers it to responsibly provide a unique and personalized customer experience. Super Group was placed at number 5 in the latest EGR Power 50 rankings. For more information, visit www.supergroup.com.
Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.
Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA.
For more information about Betway please visit: www.betway.co.za
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