Branded pickups: Bawumia’s campaign handlers are insensitive – Catherine Afeku
A former New Patriotic Party (NPP) Member of Parliament for the Evalue Gwira Constituency in the Western Region, Catherine Ablema Afeku, says those in charge of Vice President Dr. Mahamudu Bawumia’s campaign are insensitive and should be fired.
The former Tourism Minister claims that branding campaign trucks and the like in broad daylight under the current economic circumstances exhibits insensitivity toward the Ghanaian people.
A video of pickup vehicles brandished with photographs of Dr. Mahamudu Bawumia went viral on social media earlier this week.
This caused debate in the political space, with some of the Vice President’s supporters expressing enthusiasm about his willingness to work for power.
However, despite the current economic difficulties, some individuals criticized Dr. Bawumia for the cars he had secured for his campaign.
In a statement to allay the confusions, a volunteer group associated with the Bawumia campaign – Bawumia Must-Win (BMW), said the six pickup trucks were donated by people who share the Vice President’s dream and success.
But according to Catherine Afeku in an interview on Oyerepa TV, branding vehicles with Dr. Bawumia’s images was the wrong strategy and would work against the candidate and, to a greater extent, the NPP as a political party, given the current circumstances, where pensioners are even picketing at the Finance Ministry.
Catherine Afeku argued that even though Dr. Bawumia’s team claimed that Dr. Bawumia’s lovers gave the pickups as gifts, they are actually doing more harm than good to the Vice President.
“We are now even attending board meetings with the IMF, which shows how difficult times are. In light of the current economic difficulties, I will thus state that his handlers didn’t do well. Yes, logistics are necessary for active politics, but as we observed, this would have been done at night rather than in the broad daylight.
“This is just an advise; if the second gentleman of the land gets branded in pickups, those who love him are doing him harm. Let’s not pretend; let’s just state it as it is. Pensioners are picketing outside the Finance Ministry right now. When they witness these vehicles being taken away, someone who is hustling on or trying to generate money for a trotro will only be angry with him and the NPP as a whole.
“With all humility, I will say that the handlers goofed, given the current state of affairs, people are not in the mood to see party paraphernalia; they want to see the IMF deal succeed. Look, it wasn’t H.E. Bawumia who loaded those vehicles onto the trucks, but I’m telling you that his handlers have seriously harmed him, so there’s so much wrong with the perception,” the former Minister stated.
Catherine Afeku, on the other hand, demanded that those in charge of the conveying of branded cars be fired, arguing that what they did contributed to the NPP and that it will take a long time for the public to forget about it.
Source: Ghanaguardian.com
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